Studio

Bergini

Primitive Propositions: A Proposal for Exhibition is a publication by the artist collective Jeffrey Charles Henry Peacock, with written contributions from artist Terry Atkinson. The publication comes in the form of an A5 ring binder with different texts in various formats inserted. The contents of the binder consist currently of multiple essays, a museum catalog, and various types of imagery. There are currently letterpressed cards, stamped and debossed cards, risographed cards and documents, and offset printed posters.

The binder was chosen so that the proposal could be added to, amended, and corrected over an extended period of time, as further research is collected by the artists.


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  • Invitation/index & card 
  • Stack of folded A4 documents 
  • A2 poster 
  • Exhibition catalog 
  • Exhibition catalog 
  • Launch/exhibition, Leeds 

The organisation of the content is meant to give the appearance of a dry, bureaucratic object, and to reflect the relative inaccessibility of much of the proposal, by requiring the reader to remove the material from the ring binder in order to inspect it. At the same time, requiring an effort of physical engagement creates a more direct, slowed down interaction with the publication. The variety of printing techniques, paper qualities, and colours used contradict this notion however, and give the object an interesting visual and tactile quality while at the same time reinforcing the idea of a collection that has been added to over time, under different circumstances and with different content, which is also very much the case.

The typography is reduced to default digital standards such as those found in MS Word. Times is used as primary typeface, but for the Derby exhibition catalogue this typeface was tweaked to include square dots rather than circular ones, as a reference to the grid drawings in that exhibition. This modification was carried on throughout the project.

Primitive Propositions: a Proposal for Exhibition was launched at East Street Arts, Leeds, October 2015, as part of an exhibition coinciding with The British Art Show opening. However, the publication is still growing as the project carries on, and more is being added to it before it is released some time in the future.

Primitive Propositions: A Proposal for Exhibition

Jeffrey Charles Henry Peacock

Artist publication, 2015

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The CSM BA Fine Art class of 2015 asked us to design their graduation catalog.

The initial brief was to make the catalog soft­-covered and magazine­-sized, with the layout taking the classic minimalist approach of “letting the artworks speak for themselves” and thereby “adding as little design as possible”, while at the same time avoiding the standard format of straight image­blurb-image­blurb.
For each of the almost 150 artist/students we had to accompany images of artworks, descriptions, and a blurb. There were also seven commissioned texts and one interview to include. That the catalog be thin and “magazine­like” was an important aspect to the committee.


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Our solution was to develop a grid system with the ability to accommodate all of those different elements, but that would also look good if it were in places to contain only one of the elements, as we anticipated that the contributors would not all be supplying the same kind of content. And due to the sheer volume of content, our system had to be very rational and leave very few variables for us to adjust, so that we wouldn’t have to obsess over details too much. At the same time the system had to have a certain flexibility to it, in order to give the impression of a publication in constant flux.

We ended up splitting the spread in four, so that we could accompany four students on each spread and in turn keep the overall thickness of the publication to a minimum.

For us, there was no other option but to do a typographic cover. To honour the concept already employed on the inside - of minimalism, white space, and some deviation from the typical degree show catalog, we decided to do a full alphabetical index of all contributing students with their contact details, stretching over the front and back covers.

Thanks to Phil Baines, our typography professor at the time, for providing invaluable feedback.

BA Fine Art Catalog 2015

BA Fine Art, Central Saint Martins

Exhibition catalog

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Variations I was conceived as a series of chance operations that ultimately led to the creation of a publication realised by Central Saint Martins students in London.

Variations I consists of a set of instructions that like musical scores have the potential to be realised by anyone other than the original creator. The instructions involve real and imaginary actions, ideas, and objects from everyday life re-contextualised as performance.


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Taking its name from an experimental musical score written by the American composer John Cage in 1958, Variations I aims to turn its readers into active interpreters and participants by enabling them to perform, interpret and play with the instructions in different ways.

Inspired by Fluxus and conceptual artistic and curatorial practices of the 1960s, this publication could be seen as having a tripartite nature: as an “object” to be played with, a “portable exhibition” consisting of “Open Works”, and as a collection of “Texts” to be performed.

Our role in this collaboration was as art directors, designers, co-curators, and contributors. The publication was risograph printed, french-folded, and bound with a binding clip. These factors all serve the purpose of making a cost-effective, intriguing, tactile object that could be easily disassembled, reassebled, and used.

variations1.tumblr.com

Variations I

with Marta Cacciavillani

Artist publication, 2014

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“We are all digital hoarders”
– Kenneth Goldsmith

Zeen–Zeen is a developing series of publications exploring the concept of digital hoarding. It consists of the collections of screen shots, downloads, and other digitally acquired imagery sitting on the desktops of the two authors (us).


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  • Zeen–Zeen, Zeen–Zeen Season 2 
  • Zeen–Zeen Season 2, 2016 
  • Zeen–Zeen, 2014 
  • Dolphin diving in sunset 

We realised that “digital hoarding”, as Kenneth Goldsmith would call it, might be a side-effect of what we do day-to-day; a kind of constant sense of research, a subconscious instinct that kicks in during daily routine, when suddenly we spot something of interest that prompts us to take a picture and drop it in a folder on the desktop, where under normal circumstances it would just stay untouched together with hundreds of others.

ZeenZeen is our way of making use of – and trying to make sense of – this “instinct”, and of presenting it to the world in a somewhat readable way.

Haphazardously throwing the content onto the spreads without much consideration or curation is our way of maintaining the chaotic nature of the process and the internet in general. A book is the possibly most unlikely destiny for our material, but presenting it as a physical object somehow elevates the status of the random, digital content to a level where a reader might start reading things into it.

The zines are printed and published through Lulu.com, and can be ordered from their website.

Zeen–Zeen
Zeen–Zeen Season 2

Zeen–Zeen

Studio Bergini

Zine, 2015

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Central Saint Martins celebrated the launch of CSM Public on January 14 2016 with Art, Design and the Common Good, an evening of debate and exhibitions exploring how art and design schools can collaborate with academic, corporate, non-profit, and government organisations to develop new ways of engaging with societal issues.

For the launch, we were approached to design a tabloid publication to showcase the projects that CSM have already initiated in the spirit of CSM Public.


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The publication includes a variety of articles, essays, student spotlights, and box-outs. In order to unify all the content and present it in a simple, logical way without making the publication feel static, we developed a flexible layout combining the structure of a newspaper and the variation of a magazine.

You can read more about CSM Public and view the online version of the publication here.

CSM Public

Central Saint Martins, CSM Public

Promotional publication, 2016

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Nuart Festival is one of the world’s biggest street art festivals, and the only one of its kind, being set in the context of Stavanger; a small, wealthy city on the south-west coast of Norway.

Serving as the catalog for the 2015 version of the festival and its accompanying academic program Nuart Plus, this publication consists of event programme, artist profiles, artist interviews, and critical essays. The program is themed around Situationism & Play, and explores how punk, graffiti and street art have been affected by increasing commercial and academic interest in these movements.


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2015 marked the fifteenth anniversary of the Nuart Festival. As a commemoration of the years passed, we took a series of snapshots of “classic” Nuart pieces; old, forgotten, fading, or generally overlooked artworks around the city; and scattered them throughout the publication. A rusty, overgrown Pøbel made the cover page.

As is tradition, the printing was handled by the local newspaper press.

Nuart Festival 15 Years

Nuart Festival

Newsprint publication, 2015

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We produced this publication for Howard Griffin Gallery London on the occasion of Thierry Noir’s first ever retrospective exhibition. The booklet is comprised of an artist statement and an interview, as well as Noir’s own photos with accompanying stories.


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From the gallery website:
Thierry Noir: A Retrospective was the first solo exhibition of the infamous Berlin Wall artist Thierry Noir. In 1984, Noir was the first artist to illegally paint mile upon mile of the Berlin Wall. Noir wanted to perform one real revolutionary act: to paint the Wall, to transform it, to make it ridiculous, and ultimately to help destroy it.

Noir's iconic, bright and seemingly innocent works painted on this deadly border symbolised a sole act of defiance and a lone voice of freedom. In this landmark exhibition at Howard Griffin Gallery in Shoreditch new original works were exhibited alongside rarely seen photographs, interviews and films, juxtaposing old and new to reassess Noir's enduring legacy and contribution to society.

howardgriffingallery.com

Thierry Noir - A Retrospective

Howard Griffin Gallery London

Publication, 2014

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