Ellingsen von Krogh, visual identity, 2019
Ellingsen von Krogh is a small photography gallery in Stavanger, Norway, open since 2018, with a programme consisting of only a handful of carefully curated exhibitions per year. [click here for more on those]
We devised a very simple and effective visual identity system for the gallery, based solely around an overlooked sans-serif typeface from the early 20th century and the eight-spoked asterisk; the latter being an abstract yet obvious reference to the photographic medium, while also referring to the gallery name as a footnote on branded material and the website, giving the works of art centre stage. Through almost crude yet restrained application, the identity manages to shine through while letting the artwork or information into the foreground.