![](https://studiobergini.eu/wp-content/uploads/2021/07/IMG_0006-scaled.jpg)
London Centre for Book Arts, Visual identity, 2021
Our identity for the London Centre for Book Arts has been developing over the course of a year, a dialogic process which allows us to shape how the designs are taken up and used in real time, to give LCBA a tailored and functional identity. The look relies heavily on a fat logo set in Original Sans, and on bold use of Caslon Ionic – both typefaces which hint to local history as the Caslon foundry’s last site. Placed together, the pair create a striking and utilitarian identity which emphasises and compliments the in-house printing processes, be it letterpress, foil blocking or Risograph.
We combined this slightly heavy-handed branding approach with a vibrant colour palette to reflect the multicultural, LGBTQ+ friendly, alternative scene around the workshop. The physical manifestations of the identity play with materials and processes as much as possible – this way, every flyer, bookmark, leaflet, and membership card automatically advertises the possibilities the workshop has to offer to its members.
![](https://studiobergini.eu/wp-content/uploads/2021/01/IMG_0079_web01.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/03/IMG_0041_1-edit-web.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/IMG_0020_1.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/IMG_0024_1.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/03/IMG_0053_website-3.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/IMG_0091.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/5DS_0360.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/IMG_0054-web2-scaled.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/IMG_0068-web2-scaled.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/edit_5DS_9771.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/edit_IMG_0031_1.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/Studio_Bergini_LCBA_INT_01-scaled.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/5DS_0044.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/5DS_0212.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/5DS_9978.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/IMG_0041-web.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/Studio_Bergini_LCBA_frontage-web-scaled.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/IMG_0006-scaled.jpg)
London Centre for Book Arts, Visual identity, 2021
Our identity for the London Centre for Book Arts has been developing over the course of a year, a dialogic process which allows us to shape how the designs are taken up and used in real time, to give LCBA a tailored and functional identity. The look relies heavily on a fat logo set in Original Sans, and on bold use of Caslon Ionic – both typefaces which hint to local history as the Caslon foundry’s last site. Placed together, the pair create a striking and utilitarian identity which emphasises and compliments the in-house printing processes, be it letterpress, foil blocking or Risograph.
We combined this slightly heavy-handed branding approach with a vibrant colour palette to reflect the multicultural, LGBTQ+ friendly, alternative scene around the workshop. The physical manifestations of the identity play with materials and processes as much as possible – this way, every flyer, bookmark, leaflet, and membership card automatically advertises the possibilities the workshop has to offer to its members.
![](https://studiobergini.eu/wp-content/uploads/2021/01/IMG_0079_web01.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/03/IMG_0041_1-edit-web.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/IMG_0020_1.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/IMG_0024_1.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/03/IMG_0053_website-3.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/IMG_0091.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/5DS_0360.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/IMG_0054-web2-scaled.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/IMG_0068-web2-scaled.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/edit_5DS_9771.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/edit_IMG_0031_1.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/Studio_Bergini_LCBA_INT_01-scaled.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/5DS_0044.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/5DS_0212.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/5DS_9978.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/IMG_0041-web.jpg)
![](https://studiobergini.eu/wp-content/uploads/2021/07/Studio_Bergini_LCBA_frontage-web-scaled.jpg)