Nuart Festival, visual identity, 2019

Set against the backdrop of Stavanger – a small town on the west coast of Norway – Nuart Festival is considered one of the world’s leading Street Art festival, and the world’s first of its kind too, comprising indoor and outdoor exhibitions, debates, and a critical symposium. Since 2013, Studio Bergini has been responsible for Nuart’s visual identity, designing all the related collateral, and evolving it each year to reflect the festival’s changing focus.

Nuart Festival 2018

Nuart Festival 2017

Nuart Festival 2018

Nuart Festival 2017

Nuart Festival, visual identity, 2018

2018 marked the sixth year of our collaboration with Nuart Festival, and our third iteration of the current visual identity. Having previously been re-shaped each year, this time we laid the groundwork for a more permanent visual identity for the festival.

The visual concept builds on our work from previous years, where we create our own interpretation of the cut-outs, speech bubbles, and collage/décollage techniques found in the visual output of the Punks and Situationists by using standard computer software (our own default tool for designing), allowing the means to dictate the aesthetic.

As well as having defined a logo and colour palette, we introduced our new, custom typeface – SB Spartan – to be the defining element of the identity. The typeface (drawn by us) builds on Spartan Classified. (previously used in 2017), taking some core visual cues from the original and remaking it into a more usable and complete font family. Currently consisting of a Regular and Bold extended latin with italics, it’s still a work in progress, with aim at expanding into more weights and characters with time as the identity develops further.

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Nuart Festival, visual identity, 2017

The 2017 identity built on the themes from 2016, with the continued focus on Play. The identity got a face lift, with more aggressive forms and a new colour palette, and we introduced Spartan Classified as the identity typeface for it’s wonky and asymmetrical forms.

The image featured across the 2017 identity is a mural by Spanish artist Ampparito, titled “I Accept the Terms & Conditions”. The mural – depicting a fishing hook – was chosen for its reference in this context to Stavanger as an old fishing town, while similtaneously commenting on the city’s current ambition to re-brand itself as a “Smart City”.

2017 also brought along the first issue of the Nuart Journal, which doubled as the festival programme, containing critical essays by leading academics, artists, and curators in the field.

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Nuart Festival, visual identity, 2016

Nuart Festival was organised in 2016 for the 16th time – our 4th year as Nuart collaborators and designers of the festival’s visual identity.

The 2016 festival focused on the concept of play, one of the keywords for Nuart and one of the cornerstones of Situationism – a constant point of reference for the festival. The visual vocabulary we developed was our digital take on the DIY aesthetic associated with Situationism and its related movements and styles of political graffiti and image-making: collage, cut-outs, and scribbling on walls for us became digitally drawn speech bubbles and image frames, complemented by extensive use of the “type on path” function, allowing the means to dictate the aesthetic. The image featured across the 2016 identity is a mural by Fintan Magee.

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