London Centre for Book Arts, Visual identity, 2021
Our identity for the London Centre for Book Arts has been developing over the course of a year, a dialogic process which allows us to shape how the designs are taken up and used in real time, to give LCBA a tailored and functional identity. The look relies heavily on a fat logo set in Original Sans, and on bold use of Caslon Ionic – both typefaces which hint to local history as the Caslon foundry’s last site. Placed together, the pair create a striking and utilitarian identity which emphasises and compliments the in-house printing processes, be it letterpress, foil blocking or Risograph.
We combined this slightly heavy-handed branding approach with a vibrant colour palette to reflect the multicultural, LGBTQ+ friendly, alternative scene around the workshop. The physical manifestations of the identity play with materials and processes as much as possible – this way, every flyer, bookmark, leaflet, and membership card automatically advertises the possibilities the workshop has to offer to its members.
London Centre for Book Arts, Visual identity, 2021
Our identity for the London Centre for Book Arts has been developing over the course of a year, a dialogic process which allows us to shape how the designs are taken up and used in real time, to give LCBA a tailored and functional identity. The look relies heavily on a fat logo set in Original Sans, and on bold use of Caslon Ionic – both typefaces which hint to local history as the Caslon foundry’s last site. Placed together, the pair create a striking and utilitarian identity which emphasises and compliments the in-house printing processes, be it letterpress, foil blocking or Risograph.
We combined this slightly heavy-handed branding approach with a vibrant colour palette to reflect the multicultural, LGBTQ+ friendly, alternative scene around the workshop. The physical manifestations of the identity play with materials and processes as much as possible – this way, every flyer, bookmark, leaflet, and membership card automatically advertises the possibilities the workshop has to offer to its members.