Charles Dickens Museum, visual identity, 2017
The Charles Dickens Museum in London – also known as 48 Doughty Street – is the only museum dedicated to Dickens in London, and is housed in his Bloomsbury home from which he gained fame writing classics such as the Pickwick Papers and Oliver Twist.
Studio Bergini were approched to give the Museum a full visual revamp, with a new logo, visual identity system, signage, wayfinding, and exhibition displays. By using research into the personality and personal style of Dickens as a base, the identity avoids nostalgic pastiche of Regency and Victorian styles by introducing vibrant colours and bold shapes – accentuated by the use of Chiswick Grotesque, a recent typeface by Paul Barnes which references the same kind of British Vernacular lettering that would have been found in the streets of London in Dickens’s time.
Implementation is still in progress — more updates coming soon.