William Davey approached us to design a book for one of his projects, Happy Endings. Our task was to give his texts and illustrations the likeness of a furniture catalog while supporting his examination of classic British soap operas, which we achieved through subtle typographic references. Statement from William Davey:
This project examines the storyline conventions and structures of soap operas. As a viewer we are told that the soap opera offers a reflection of real life through the identification of character tropes and hard hitting storylines. However, I believe soaps really offer a dramatized voyeurism through the ongoing episode, or the ever expanding middle. These archetypical soap opera assemblies easily lend themselves to the pre-packaged furniture catalogue. The catalogue promises convenience of choice, stylish design at an affordable price, and the organization of life through Tupperware boxes and waste storage ideas. By reframing the soap opera in the context of the furniture catalogue I aim to reposition the familiar archetypes as a self assembly, flat pack commodity.